5 Reasons You Need A Brand Photo Update

 
Branding photo of female graphic designer standing in front of wall with images of color palettes, logo, and brand identity elements. Female is holding a small notebook that says "The Small Book of Awesome" while smiling and looking at camera

My client, Monique of designwithmojo.com is a creative brand and web designer who brings bold visual storytelling to life for small businesses. Check out her work if you’re looking for a brand refresh or need a visual identity that actually feels like you.

When people hear “brand photos,” they often think of headshots—and while headshots are part of the equation, branding photography goes much deeper.

A headshot is a photo, but a branding photo is a story.

Branding photography captures who you are, what you do, and how you make people feel. It’s more than just showing your face—it’s about showing your personality, your process, your space, your values, and the details that make your business unique.

These images create connection, build trust, and help your audience get to know the person behind the brand.

Not sure when to update your branding photos? Here are 5 reasons you might need an update:

1. You’ve grown (and your brand has too).
Your business isn’t the same as it was last year—and neither are you. Your photos should reflect the version of you now, not the one who was still figuring it out two rebrands ago.

2. Your content feels old or stale.
If you're recycling the same handful of images over and over, it's time to refresh. If you’re using an image that is 10 years old, it’s absolutely time to update! New photos give your website, emails, and social media a visual boost that stops the scroll and sparks connection.

3. You’ve pivoted (even a little).
Maybe you’re offering something new, shifted your niche, or clarified your message. Updated brand photos help visually communicate that shift and realign with your audience.

4. You don’t feel excited to share your current photos.
If you’re cringing every time you post a headshot or avoiding the camera altogether, that’s a sign. You deserve photos that make you feel confident and seen.

5. You’re planning a big launch or relaunch.
Whether it’s a new website, course, or service—don’t wait until the last minute to scramble for visuals. Having fresh, on-brand imagery in your back pocket makes every launch feel more polished and intentional.

Want to learn more about branding photography? Contact me and let’s chat!

 
BrandingLori FullerBrandingComment