Last month, I attended an amazing two-day event at the new creativeLIVE studio here in San Francisco. It was the first live broadcast from the new studio space, and being the long-time active participant of creativeLIVE that I am, I was thrilled to be a part of this event. A stellar line up of speakers and presenters were on hand for the SF studio kickoff workshop titled, Secrets from Silicon Valley. At the after-hours celebration one night, I met Margaux Axelrod, owner of SUCCI Artisanal Gardens and Terrariums. She had a workshop station set up at the party that evening where guests could build their own terrarium using air plants, colorful gravel, and moss. I enjoyed meeting Margaux and making my own little tin planter that I took home with me that night. Shortly after the event, I reached out to Margaux to see if she would be interested in being featured as my next Small Business Spotlight...and I'm so excited that she said YES!
We recently met up at Margaux's backyard workstation, which proved to be the most perfect backdrop for our photo session and for us to hang out and spend time chatting!
You were in the restaurant industry before you began SUCCI, and you even had your own catering business. What made you change career paths? I still work part time in the restaurant industry, which has always been what I do. Whether I am waiting tables, managing restaurants or running a catering company I love it all. But, I had to pull away from the late hours and high stress...I was ready for a change. I love anything and everything involving creativity so when SUCCI started to gain momentum I gradually pulled away from the restaurant world to take a chance and see what I could make of it. I feel so blessed that my Monday through Fridays are now spent designing SUCCI products, organizing workshops, working with event planners to create center pieces and conjuring up new ideas for my company.
I am excited to share my passion of creating something new from something old. For me, these trucks carry the imprints of their past owners and inspire the simple joys of childhood. We all remember that moment when a new toy became your whole world! My hopes are that everyone who receives a SUCCI-truck will experience that moment of innocence and joy once again.
As a former New Yorker myself, I'd love to know what brought you out to the Bay Area? I always giggle for a moment when I am asked what brought me out to the Bay Area because.... well... when I was younger, I had told someone that I love Fall and wished I could live somewhere that was Fall year round. As you can assume they told me San Francisco, so when the time presented itself I sold most of my belongings and took a chance moving to a city I had never been to. After 6 years I am proud to call San Francisco home and love the year round Fall weather!
Thanks so much for your time, Margaux!
To learn more about SUCCI and keep up with Margaux, please visit her on the web: